André Lemos is Associate Professor, Faculty of Communication, Federal University of Bahia, Brazil. PhD in Sociology, Sorbonne (1995), Visiting Scholar University of Alberta and McGill University, Canada (2007-2008). Coordinator of Cybercity Research Group (UFBa/CNPq) and Researcher level 1 at CNPq. Member of Prix Ars Electronica, Wi. Journal of Mobile Media and Canadian Journal of Communication Board. This Carnet is online since March 1st, 2001.
Nokia e Renault anunciam primeiro carro a vendo no Brasil com mídias locativas integradas. Vejam matéria (obrigado Soledad!).
Nokia and Renault offer the latest for Brazilian auto buyers. Nokia N95, Nokia Maps and accessories included in special edition automobile
Espoo, Finland - Renault Brazil and Nokia Brazil have joined forces to offer technology-savvy Brazilians an automobile that combines modern design with the most advanced mobile technology available today. The special edition Sandero Nokia will be the first Renault model produced in Brazil to come equipped with Nokia's complete mobility solution, including device, services & software and original accessories. The package includes the flagship multimedia computer, the Nokia N95, with an integrated Global Positioning System (GPS), pre-loaded Nokia Maps service, Bluetooth connection and a wide range of media solutions as well as music player, large screen and high-end camera. It also brings the Nokia LD-3W GPS module and is integrated with the Nokia CK-20W, an automobile accessories kit.
Sandero Nokia is the first compact vehicle in the Brazilian market to come factory-equipped with GPS. Created from the most inclusive version of Sandero's family of automobiles, Privilège 1.6 16V Hi-Flex, the special series Sandero Nokia has a suggested retail price including shipping of EUR 17,650. Only 1,000 units will be manufactured. (...).
Some of the key features of the Sandero Nokia include an audio streaming function that enables the driver to listen to music stored on his Nokia N95 through Sandero Nokia's speakers via a wireless connection; access to maps of the main cities in Brazil that are already included in the memory; and a Bluetooth System for telephone calls which allows drivers to utilize a microphone inserted into the upper part of Sandero Nokia's windshield and to listen to calls through the vehicle's audio system.
Matéria da BBC NEWS mostra a evolução dos telefones celulares como ferramentas de localização, informando que a Nokia vai investir em mapas e "aiming to banish paper maps".
Como temos discutido nesse Carnet, essa forma crescente de localização em mobilidade (não só em carros, mas para pedestre) expões processos de controle informacional do espaço gerando menos "desterritorialização" e mais domínio do espaço ambiente. Se perder vai virar uma nova forma de diversão, e não o contrário.
Trechos:
Nokia says its aim is to sell 35m GPS-equipped phones in 2008
"The firm's next generation of digital maps gives real-time walking directions on the mobile phone screen, just like sat-nav systems which guide drivers.
'Nokia is taking navigation services out of the car so it can always be with you,' said Olli-Pekka Kallasvuo, president and CEO of the firm. 'Struggling with oversized paper maps will become a thing of the past.'
Nokia's Maps 2.0, for its Series 60 and 40 phones, is part of the firm's push into location and context-aware technologies. Mr Kallasvuo said: 'Navigation is one of the foundations of the context-aware mobile phone. We believe it will be as important as voice capability was 20 years ago. He added: 'Your mobile device will soon be in tune with your surroundings and adjust accordingly.' Nokia expects to sell 35 million mobile phones equipped with GPS (Global Positioning System) in 2008.
(...) Niklas Savander, executive vice president of services and software, said: 'The future is about bringing context - time, place and people - to the web; that is the foundation of the next generation of the worldwide web.'
(...) Nokia's announcement underlines its belief that GPS chips will become as ubiquitous in mobile phones as cameras. It has already made a $6bn (£3bn) investment in mapping company NavTeq to show that it is putting its money where its mouth is.
(...) Location-based social networking, allowing you to find out the exact location of your buddies, could be one way that mobile can offers something over and above web-based applications.(...)"
Post do Fernando Firmino no GRUPO DE PESQUISA EM CIBERCIDADE - GPC mostra pesquisa da Nokia em diversos países, inclusive o Brasil, ressaltando a produção de conteúdo em dispositivos móveis. No Brasil temos hoje 120 milhoes de celulares e segundo a pesquisa, 42% dos entrevistados no Brasil (18 a 34 anos) publicam conteúdo partir dos telefones celulares. Para compreensão do novo papel dos telefones celulares na cibercultura vejam meu artigo.
"Houve um tempo em que o computador era o centro do universo da tecnologia. Não mais. Com a evolução da banda larga sem fio, os celulares se tornam cada vez mais ferramentas para enviar texto, fotos e vídeo para a internet. Uma pesquisa feita pelo The Future Laboratory para a Nokia, fabricante de celulares, ouviu criadores de tendências em 17 países, incluindo o Brasil. Ela mostrou que 42% dos entrevistados brasileiros com idade entre 18 e 34 anos publicam conteúdo na internet pelo celular. Dezoito por cento atualizam seu blog via celular."
Na onda do Facebook, Google Mail e outras ferramentas pessoais, a Nokia entra na fase da publicidade móvel, traçando os perfis dos usuários e indicando "preferências". Como falávamos em outros posts (ver mais abaixo nesse Carnet), o importante é garantir a liberdade do usuário sobre o sistema fazendo com que os percrusos no dia a dia, a tão cantada mobilidade, não seja de fato uma prisão, uma territorialização por meio de indicações comerciais que irão fixar o usuário, ao invés de libertá-lo. Esse é o desafio atual da era da conexão.
"Mobile-phone manufacturer Nokia expanded its reach with the recent acquisition of Enpocket, now called Nokia Ad Business, a mobile-advertising company that matches consumers to advertisements by considering their tastes and needs. Mike Baker, vice president of Nokia Ad Business, describes this as an 'advanced targeting infrastructure.' Baker says that the matching system gives advertisers new kinds of opportunities that could be particularly beneficial for selling tickets to local events, for example, or for offering time-sensitive discounts. If the system is deployed properly, consumers would be automatically delivered ads about products that they want at the ideal time and place.
Context is already a cornerstone of online advertising, as it leads to more-effective campaigns and higher payouts for advertising providers. Google's Gmail, for example, automatically extracts information from your e-mail, which is used to target campaigns. Facebook uses information saved in personal profiles to present more-relevant advertisements. Similarly, Nokia already has access to critical contextual information about consumers, such as demographics, which Enpocket can capitalize on. Information from Nokia's OVI Web portal could eventually be incorporated as part of the data set to accurately match up people with relevant ads. For example, user histories from OVI social-networking and media-sharing site Mosh could be employed to track which pictures and movies users are sharing, signaling an interest in certain products."
O iPhone nasceu bloqueado...pouco tempo depois, como sempre, ele foi desbloqueado por hackers. Agora a Apple lança uma atualização para o uso do iTunes no iPhone que bloqueia de novo o aparelho. Aproveitando a situação, vejam no Boing Boing, a resposta da Nokia nas ruas de NY:
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