André Lemos is Associate Professor, Faculty of Communication, Federal University of Bahia, Brazil. PhD in Sociology, Sorbonne (1995), Visiting Scholar University of Alberta and McGill University, Canada (2007-2008). Coordinator of Cybercity Research Group (UFBa/CNPq) and Researcher level 1 at CNPq. Member of Prix Ars Electronica, Wi. Journal of Mobile Media and Canadian Journal of Communication Board. This Carnet is online since March 1st, 2001.
Interessente texto de Nova Spivak no Twine, apontando para uma nova forma, ou metáfora, da Web: o fluxo, o stream. O argumento principal é que a Web torna-se mais conversacional, atualizando em tempo real as informações, sendo as ferramentas da Web 2.0 (blogs, microblogs, etc.) as responsáveis por essa atualização constante, por esse fluxo permanente e avassalador de informações.
Notem que a imagem do stream lembra logo as mídias de massa, onde o "ao vivo" representa exatamente este estado de fluxo em tempo real. Por exemplo, se perdemos o começo de uma emissão no rádio ou na TV, perdemos o fluxo e não sabemos o que veio antes. É isso o "ao vivo". O fluxo exige o "tempo real" que, erradamente, estava associado às mídias eletrônicas. As mídias massivas são as mídias do tempo real. Diferentemente, o ciberespaço agrega mídias do tempo diferido, do "meu tempo" (escolho por onde e quando acessar o programa de TV, a série, a notícia do jornal ou a emissão de rádio que perdi). Virilio está errado quando afirma que as mídias do ciberespaço produzem uma "industrialização do esquecimento". Esta é uma ação dos mass media.
O ciberespaço é, desde sempre, fluxo (e Spivak reconhece este estado), mas também um enorme banco de dados. Por ele informações multimidiáticas são produzidas, consumidas e distribuidas. Elas circulam e desaparecem mas também são estocadas permitindo, por tags e máquinas de pesquisa, recuperar informações e exercitar a memória e não o esquecimento em tempo real. Mas agora, como afirma o autor, "if we are offline even for a few minutes we may risk falling behind, or even missing something absolutely critical" (não é assim a TV e o rádio massivo?) perderemos essa memória coletiva? Está ameaçada a inteligência coletiva? A web estaria a caminho de se tornar uma mídia de fluxo contínuo, em tempo real, destruindo a memória e instaurando a "industrialização do esquecimento" de que nos fala Virilio?
A Web é desde sempre fluxo e embora muito se perca, há um avanço considerável das formas de recuperação da informação, das tags e das máquinas de busca, ajudando a reverter o tempo. A conversação é uma parte importante da Web, mas formas de indexação crescem da mesma forma, permitindo a memória, a garimpagem e a recuperação de informação. Por exemplo, não consigo acompanhar o fluxo de mensagens das pessoas que sigo no Twitter, mas posso sempre voltar por tags e retomar temas que me interessam (ou acompanhar em tempo real com o TwitterGrid).
Não seria então um exagero pensar que a Web poderia estar se dirigindo para um fluxo (streaming) em tempo real, e apenas em tempo real, como os mass media?
"(...)The Web is changing faster than ever, and as this happens, it's becoming more fluid. Sites no longer change in weeks or days, but hours, minutes or even seconds. If we are offline even for a few minutes we may risk falling behind, or even missing something absolutely critical. At the same time new sources of information are emerging -- social activity streams, RSS feeds, IM, media streams, and of course microblogging services like Twitter. All of these combine to form The Stream.
The Web has always been a stream. In fact it has been a stream of streams. Each site can be viewed as a stream of pages developing over time. Each page can be viewed as a stream of words, that changes whenever it is edited. Branches of sites can also be viewed as streams of pages developing in various directions. But with the advent of blogs, feeds, and microblogs, the streamlike nature of the Web is becoming more readily visible, because:
1. They are more 1-dimensional than normal websites: they are generally quite linear series of posts.
2. They change faster than typical Websites -- often many times per day or hour.
(...)
We are going to need new kinds of tools for managing and participating in streams, and we are already seeing the emergence of some of them. For example Twitter clients like Tweetdeck, RSS feed readers, and activity stream tracking tools like Facebook and Friendfeed. There are also new tools for filtering our streams around interests, for example Twine.com (* Disclosure: the author of this article is a principal in Twine.com). Real-time search tools are also emerging to provide quick ways to scan the Stream as a whole. And trend discovery tools are helping us to see what's hot in real-time.
One of the most difficult challenges will be how to know what to pay attention to in the Stream: Information and conversation flow by so quickly that we can barely keep up with the present, let alone the past. How will know what to focus on, what we just have to read, and what to ignore or perhaps read later?(...)"
Artigo Where is Everyone? do Baekdal.com mostra a evolução das relações sociais através dos meios de comunicação. Vejam o gráfico e alguns trechos do didático e objetivo paper (via Giselle Beiguelman no Facebook).
O artigo faz uma sintética história das mídias e da nossa relação com o consumo, produção e distribuição de informação e também das formas de relação social emergentes com as diversas formas de comunicação no tempo. O texto aponta para o que venho chamando de "funções pós-massivas" das atuas mídias eletrônicas em rede, e para as mídias locativas, principalmente em relação à produção e consumo de informações jornalísticas. Aponta também para o que chamei de 3 princípios maiores da cibercultura ("liberação da emissão, conexão e reconfiguração"). O autor aponta para um futuro onde as mídias traducionais vão desaparecer ou mudar completamente. Neste ponto devemos efetivamente desconfiar de alguns prognósticos.
"(...) In this article, we are going to take a little tour through the history of information - or more specifically where to focus efforts if you want get in touch with other people. It is really exciting time, because we are currently in the middle of the most drastic change since the invention of the newspaper.
We are seeing an entirely new way for people to interact. One that makes all traditional ways seem silly. It is a fundamental shift, and it will completely change the world as we know it. And the best thing about it is that you get to help make it happen.
(...) In the 1800, the only way you could really interact with other people was to go out and meet them. It was all about face-to-face communication. If you wanted to sell a product, you would go to the local marketplace, where you would setup a stand. But this also meant that the only way for you to get information - or to give information back - was to be at the right place at the right time. You didn't really know what happened in another part of the city, nor could you sell your products to people in another place.
(...) By the year 1900, the newspapers and magazine had revolutionized how we communicated. Now we could get news from places we have never been. We could communicate our ideas to people we had never seen. And we could sell our products to people far away.
You still had to go out to talk other people, but you could stay on top of things, without leaving the city. It was amazing. It was the first real revolution of information. The world was opening up to everyone.
(...) During the next 60 years the newspapers dominated our lives. If you wanted to get the latest news, or tell people about your product, you would turn to the newspapers. It seemed like newspapers would surely be the dominant source of information for all time to come.
Except that during the 1920s a new information source started to attract people's attention - the Radio. Suddenly you could listen to another person's voice 100 of miles away. But most importantly, you could get the latest information LIVE. It was another tremendous evolution is the history of information. By 1960's the two dominant sources of information was LIVE news from the Radio and the more detailed news via newspapers and magazines.
(...) During the next 40 years a new technical revolution, the television, was introduced. It started to real get public interest in the 1950s, and by the year 1990 it was huge. It had surpassed the newspapers and magazines, and it was slowly obliterating the radio. Now people could not only hear information, they could also see it.
The 1970s-1990s was also the time where the newspaper executives were realizing that something was going terrible wrong with their market. They have had many problems with competing with radio, but the TV was in a different league.
(...) Only 8 years later, television is ruling the world, radio is almost reduced to ?a place where you listen to free music' and newspapers are doing everything they can to stay relevant. But the constant evolution of technology plows ahead with never before seen determination. A new phenomenon is looming in the shadows - the Internet.
1998 was the year when the internet changed from being a geeky place that had little relevance, to ?every company needs to have a website'. The revolution had started 3 years earlier, but in 1998 it reached critical mass and caught everyone's attention.
(...) People also started to realize that the internet was more than just information. You could give something back. You could join the conversation. You could be a part of the experience instead of just a spectator. And most importantly, you could choose what you wanted to do, when you wanted to do it - a concept that hadn't been possible since the 1800. The possibilities of the internet were just mindboggling.
(...) In 2004 everyone was making new websites. People were exploring the world of web applications, and online workflows. People could do an incredible amount of things, and participate in so many areas, that a new concept appeared - information overload. For the first time in our lives we were being exposed to more information than we could consume. In the age of newspapers we had to choose what we wanted to see. But in 2004 we had to choose what we didn't want to see.
This had a devastating effect on the traditional forms of information. In the past, you could get people's attention simply by making something. People wanted more choices, so you simply had to give them another choice. But in 2004 this changed. People started to have enough, and now you actually had to make something better. It was not enough that it was different.
2004 was also year when a new phenomenon started to take off - Social Networking. The concept had been slowly gaining ground with the concept of blogs. It was an easy, simple and affordable way for everyone to share their ideas. And you could post a comment. For the first time, everyone could create their own sphere of information without doing ?technical things'.
(...) (2007) Everyone wanted to create their own little world, and connect it with their friends. But 2007 was also the turning point for the traditional websites. It was once the most important change, but now people compared the traditional websites to newspapers - a static and passive form of information. We wanted active information. We wanted to be a part of it, not just looking at it.
The blogs also started to get in trouble. Just as TV had eliminated radio (because it was better and richer way to give people LIVE information) so are social networks eliminating blogs. A social profile is a more active way for people to share what they care about. Social networks are simply the best tool for the job, and the blogs could not keep up.
(...) 2 years later, today, the new internet is completely dominating our world. The newspapers are dead in the water, and people are watching less TV than ever. The new king of information is everyone, using social networking tools to connect and communicate. Even the traditional website is dying from the relentless force of the constant stream of rich information from the social networks.
In the past 210 years we have seen an amazing evolution of information. We could:
Get information from distant places
Get it LIVE
See it LIVE
Get to decide when to see something, and what to see
Allow us to take part, and comment.
Publish our own information
...and in 2009... be the information.
But 2009 is also going to be the start of the next revolution. Because everything we know is about to change.
The Future
The first and most dramatic change is the concept of Social News. Social news is quickly taking over our need for staying up-to-date with what goes on in the world. News is no longer being reported by journalists, now it comes from everyone. And it is being reported directly from the source to you - bypassing the traditional media channels.
(...) And a new concept in the form of targeted information is slowly emerging. We are already seeing an increasing number of services on mobile phones, where you can get information for the area that you are in. E.g. instead of showing all the restaurants in the world, you will only get a list of the restaurants in your area. This is something that is going to explode into in the years to come. In the world where we have access to more information that we can consume, getting only the relevant parts is going to be a very important element. And, this will expand far beyond the simple geo-targeting that we see today.
2020 Traditional is Dead
In the next 5-10 years, the world of information will change quite a bit. All the traditional forms of information are essentially dead. The traditional printed newspapers no longer exists, television in the form of preset channels is replaced by single shows that you can watch whenever you like. Radio shows is replaced podcasts and vodcasts.
The websites have a much lesser role, as their primary function will be to serve as a hub for all the activities that you do elsewhere. It is the place where people get the raw material for use in other places. And the websites and social networks will merge into one. Your website and blog is your social profile.
Social news, as described previously, is going to be the most important way that people communicate. The traditional journalistic reporting is by now completely replaced getting information directly from the source. Everyone is a potential reporter, but new advances in targeting will eliminate most of the noise. The journalists will turn into editors who, instead of reporting the news, bring it together to give us a bigger picture.
The news stream of the future will be personalized to each individual person, and is constantly adjusting what you see - much the same way as Last.fm is doing today with music.
Everything will incorporate some form of targeting. You will be in control over every single bit of information that flows your way.
In 2010, two new concepts will start to emerge. One of them is intelligent information, where information streams can combine bits from many different news sources. Not just by pulling data, but summarizing it, breaking it apart and extracting the valuable parts.
(...) The world information is also going to be available almost everywhere. The concept of having to get the paper, sit in front of your TV, or look at your computer, will be long gone. Information will not be something you have to get. It comes to you, wherever you are, in whatever situation you happen to be in. The static and controlled forms of information that we see today will soon be a thing of the past."
Seria a primeira lei da geografia, a primeira lei das mídias locativas? Das mídias com funções pós-massivas?:
"Everything is related to everything else, but closer things are more closely related" (Waldo Tobler's First Law of Geography, 1970).
Paralelamente, a lei das mídias de massa não poderia ser: "tudo está relacionado a tudo, mas informações massivas a distância podem chegar a qualquer lugar do mundo"?
Não viria daí a idéia de um "no sense of place"?
Os conteúdos digitais das mídias locativas, "presos" aos lugares, não estariam obedecendo a primeira lei da geografia, enquanto a lei das mídias de massa estaria "esquecendo" a geografia?
Em tempo de viradas espaciais (Foucault já falava da supremacia do espaço sobre o tempo na década de sessenta!) não é hora de acabar com o esquecimento da geografia por parte dos estudos de mídia, e também daquele das mídias por parte dos estudos sobre o espaço? Não é hora de pensar mais seriamente as novas mídias e suas relações com os atuais processos de espacialização?
As mídias contemporâneas, globais, criam novos sentidos de lugar e ajudam a expandir a percepção que temos dos outros e de nós mesmo. Como propõe George Mead, formamos a percepção da nossa subjetividade pela percepção dos outros, o "outro generalizado" em um jogo de espelhos. Goffman vai tratar desse tema depois analisando as micro-relações sociais e os papeis sociais. As mídias globais, desde os jornais, o rádio, o telefone, a TV e hoje a internet e diversas mídias digitais móveis, criam novas formas de compreensão do nosso lugar no mundo e de nós mesmo, do self.
O lugar se complexifica a partir de uma visão global de todos os outros lugares. Isso se dá por diversas imagens acessíveis sejam por uma maior mobilidade física (transporte), seja por uma maior mobilidade informacional (TV, website, comunidades e micro-comunidades, mapas digitais, fotos e vídeos com geotags, etc.). E expandimos também a representação de nós mesmos por uma ampliação desse "outro generalizado", desse jogo de espelho não mais de proximidade física, mas de proximidade midiática, planetária. O outro não está mais necessariamente "ao nosso lado", face a face, na nossa vizinhança ou comunidade de bairro. Ele está também distante, nas nossas relações eletronicamente mediadas em Facebook, Orkut, Twitter, Blogs, etc. Tratei desse assunto no artigo "A Arte da Vida. Diários Pessoais e Webcams na Internet".
As mídias, incluindo as atuais, ampliam nossa visão dos lugares (criando novos sentidos) e de nós mesmo por jogos de espelho ampliados e por relações com o "outro" ao mesmo tempo presencial e mediado. Cria-se assim, "new sense of places" e "new sense of selves". Lendo um texto do Meyrowitz (embora discorde de algumas de suas afirmações sobre a relação entre lugare e mídias digitais), achei essa afirmação muito interessante:
"These images help to shape the imagined elsewhere from which each person's somewhere is conceived. In that sense, all our media (...) function as mental 'global positionning system'" (in Nyíri, K, A sense of place, Passagen Verlag, Vienna, 2005, p. 24).
Semana passada fui ao lançamento do livro "Beyond Wilderness, The Group of Seven, Canada Identity, and Contemporary Art" (McGill University Press, 2008), editado por John O'Brian e Peter White (com quem tive a oportunidade de jantar e conversar depois do lançamento). O belíssimo livro conta a trajetória do Grupo dos 7, que nas primeiras décadas do século XX, pintou as paisagens do Canadá criando tensões entre identidades, representação e dominação da natureza. O livro tem sete capítulos em torno de temas como "What's canadian in canadian landscape?, Context and Controversy, The Expression of a Difference, Wilderness Myths, Extensions of Technology...
Herbert Marshall McLuhan in his Library
O livro (presenteado por Will Straw) reproduz um artigo de McLuhan de 1967, "Technology and Environment" (publicado originalmente em "arscanada", n. 105, p. 5-6, February 1967), onde o autor retoma temas chaves do seu pensamento: a complexidade do ambiente midiático, a reconfiguração das mídias, a arte tecnológica.
Ele propõe nesse pequeno e instigante artigo que cada nova tecnologia (de comunicação, mas não só) toma por conteúdo as velhas formas e conteúdos das tecnologias anteriores. Aaqui vemos a conhecida máxima: "o meio é a mensagem". Ele mostra como a escrita retoma a cultura oral, a imprensa, os livros medievais, o meio industrial, o rural, a cultura POP o ambiente industrial e do consumo modernos. Segundo McLuhan: "(...) every new technology creates an environment that translates the old or preceding technology into an art form, or into something exceedingly noticiable..."(p. 47).
Para além da visão um tanto determinista (crítica corrente a McLuhuan) podemos ver hoje como as mídias digitais têm como conteúdo os formatos midiáticos anteriores, e como o que chamo de funções pós-massivas tentam ir além das funções massivas. No entanto, nossa visão do "ambiente" é sempre turva, impedindo de enxergar o que diferencia o velho do novo ambiente.
"When the electric technology jacketed the machine world, when circuitry took over the wheel, and the circuit went around the old factory, the machine became an art form. Abstract art, for example, is very much a result of the electric age going around the mechanical one". (p. 47)
Não é à toa que as metáforas que utilizamos para descrever (o que leva sempre a erros e incompreensões do atual ambiente midiático) estão ainda atreladas aos formatos e conteúdos das mídias de massa: tv - web-tv; jornais, jornalismo digital; filmes, web-film, celular filmes; fotografia, fotografia digital; radio, podcast; diários, blogs... Devemos compreender e aceitar a lei mcluhaniana que afirma que os conteúdos presentes nas mídias atuais vêm das mídias anteriores (vários autores mostram isso, como Bolter, Gruzin, Manovich...). Aqui a idéia de reconfiguração deve ser levada em conta. Mas devemos estar atentos para perceber as novidades e as diferenças, já que novas funções e práticas sociais emergem e não se encaixam mais nas formas clássicas de broadcasting e de cultura de massa. Tenho chamado essas funções de pós-massivas, fruto de princípios emergentes da cibercultura: a "liberação da emissão", a "conexão por diversas redes e sistemas" e a "reconfiguração das mídias, das práticas sociais e das industrias culturais". Essa funções, junto das funções massivas que não desaparecem, são a base do ambiente comunicacional contemporâneo.
Global Voice lança um guia para o grande público sobre "Citizen Media", ou mídia cidadã que significa formas de produção de informação livre, feita por qualquer um com fins informativos, políticos, culturais usando blogs, podcasts, fotos, videos... Vale a pena conferir o "An Introduction to Citizen Media". Mais informações no Global Voices Online. A primeira edição está disponível em Inglês, Espanhol e Bengali:
"Rising Voices proudly announces the first in a series of outreach guides meant to explain the fundamentals of citizen media to a non-technical readership.
The first guide, An Introduction to Citizen Media, offers context and case studies which show how everyday citizens across the world are increasingly using blogs, podcasts, online video, and digital photography to engage in an unmediated conversation which transcends borders, cultures, and differing languages.
From the introduction:
'A change is taking place in how we communicate.
Just ten years ago we all learned about the world around us from newspapers, the television, and radio. Professional journalists would go to faraway places and bring back stories, photographs and videos of the situations they witnessed and the people they met.
Sometimes at dinner we talk about these stories with our friends and family. But ten years ago we rarely, if ever, communicated directly with the journalists themselves. Leading members of society wrote editorials expressing their opinions about various issues, but the rest of us could only share our opinions and thoughts with a small group of friends.
Over the last few years everything has changed. Thanks to new tools like weblogs, it is now possible to easily publish to the Internet. From Turkey to Kenya to Bolivia, everyday people like you and me are starting to share their stories and opinions with the rest of the world.
While this new form of communication is now freely available to anyone, most of the people participating still live in the wealthy neighborhoods of urban cities.
The purpose of this guide is to show that anyone with an internet connection can participate in the emerging global conversation. Our understanding of the world is now shaped not just by the newspapers and television, but also by each other.' (...)"
Vários jornais e a blogsfera estão noticiando o novo álbum da banda inglesa Radiohead que sairá em breve apenas em formato digital para download. A novidade é que o comprador dá o preço e paga o que quiser. A banda tenta assim, junto com outros artistas, criar novas reconfigurações da indústria cultural e escapar das 4 grandes gravadoras que dominam o mercado fonográfico. Vejam a matériaRadiohead to let music fans set price for its new album do - International Herald Tribune.
Trecho:
"It is the question of the moment in music circles, where a short but growing list of recording stars that includes Prince, Madonna, Nine Inch Nails and - as of Sunday - Radiohead have indicated their willingness to depart from the conventions of music sales and the control of the four multinational corporations that dominate the industry.
In the latest instance, the members of Radiohead, the respected British rock act, said that the band would sell its new album, at least initially, exclusively as a digital download and allow fans to decide how much to pay for it, if anything. In a statement Monday, the band said it had begun taking orders for the album, "In Rainbows", which will be available Oct. 10.
The band also said it expected a conventional CD release of the album early next year, though Radiohead, which fulfilled its contract with the music giant EMI Group with the delivery of the 2003 album "Hail to the Thief," has yet to settle on specifics.
An array of labels of various sizes are said to be on the hunt for the rights to distribute the album, though the value of such a deal for a record company could be reduced if the band elects to keep the digital sales entirely to itself, leaving only sales of the old-fashioned plastic CD.(...)"
O Networked Publics tem vários post sobre Locative Media e outros assuntos. O projeto reuniu, de setembro de 2005 a junho de 2006, vários pesquisadores do Annenberg Center do University of Southern California. Vejam, por exemplo, o abstract do texto Beyond Locative Media, disponível no site:
"Locative media has been attacked for being too eager to appeal to commercial interests as well as for its reliance on Cartesian mapping systems, yet if these critiques are well-founded, they are also nostalgic, invoking a notion of art as autonomous from the circuits of mass communication technologies, which we argue no longer holds. This essay begins with a survey of the development of locative media, how it has distanced itself from net art, and how it has been critically received before going on to address these critiques and ponder how the field might develop."
Desde 2003 tenho mostrado como as novas mídias reconfiguram a indústria cultural contemporânea a partir de 3 princípios constituintes da cibercultura: 1.liberação da emissão, 2. conexão generalizada transversal e 3. reconfiguração. Esse post do Pasta&Vinegar, Trends in media consumption, a partir da palestra de Stefana Broadbent no Pic Nic 2007, mostra com dados a reconfiguração da cultura contemporânea e os aspectos psicológios (a noção de background, ou fundo, também cara à sociologia).
"(...) She and her colleagues at Swisscom Innovation built a "observatory" which aims at following behavioral trends regarding communications and digital practices (through looking at 250 households/800 persons each year). They basically collect tons of data (timelines, diaries, how people fill their days, look at ipod content, make lists, check internet usage with people. This is then turned in a classic social-sciences way (although more descriptive than explicative) into pattern descriptions.
1. Writing communication preavails (over oral/mediated): people write more than they speak over the phone. 2. Written channels are used as background to other activities (like working), mostly to keep contact with loved ones. 3. People with digital video recorders do watch commercials, 40% of people with PVR or TiVO do not skip them. 4. On-line video does not substitute TV: 33% indicated that they watched more TV, 13% decreased 5. Concentrated viewing is short on TV (30 minutes) and even shorter on PC (5-7 minutes) 6. Lots of activities in front of TV: talking, eating, reading? internet, playing video games (portable, mobile). 7. Local radio are NOT dead, high level of consumptions. Less than 10% reports less time listening to local radio due to time spent on MP3 players. 8. Newspapers are not dead, at least in their "free" form: +12% increase in the last 5 years. They?re free and they?re distributed at the consumption points.
Her message was then that there is no substitution, everything is added: more devices, more channels, more media and nothing is thrown out. What happens is that every media is moving in the background, becoming wallpaper: IM+email are ran in the background, Music IS the background, TV is being viewed in background, Daily newspapers are read in the background.
(...) What does "in the background" mean, in terms of psychological processes: it means that media consumption is less conscious and that less attention is provided. This is done through the creation of routines: automatization of procedure. We then develop "media routines": Radio channel: listen to during breakfast / News show before going to bed / webpage news skimmed through when arriving at work / call to mother on sunday / SMS to say I?m on my way.
The problem, as she described is that the whole industry is going against this ?routine? trend ("Bye Bye routines") through VOD, HDD recorders, ipTV, personalized radio/TV, VoIP or podcasts. As a matter of fact, users can only multitask if they are not required to give ALL their attention: choosing kills routines and require attention, it moves attention to the foreground and means commitment, and being in control means being focused."
Dorkbot, Upgrade e Interferência Ambiental (PIA) e Coletivo Virtual agitam o sábado, dia 19/05, em Salvador.
Vejam a chamada e a programação:
Dorkbot Salvador neste sábado, 19 de maio,19h., na Feira Hype do ICBA. Baseado no conceito "Pessoas fazendo coisas estranhas com eletricidade," o Dorkbot é um evento que ocorre em diversas cidades do mundo; não é um fórum formal para artistas darem palestras, mas sim, uma chance para diversas pessoas terem conversas sobre idéias interessantes.
:: Upgrade Salvador e Choque elétrico. Uma rede emergente internacional de núcleos autônomos unidos pela arte, tecnologia e o compromisso com o multi-culturalismo. Sua estrutura não-hierárquica e descentralizada garante que o Upgrade! (1) funcione de acordo com interesses locais e seus recursos disponíveis; e (2) reflete o atual engajamento criativo com tecnologias de ponta. Enquanto núcleos individuais apresentam projetos em novas mídias debruçam-se sobre uma crítica informal e estimulam diálogo e colaboração entre artistas individuais, Upgrade! Internacional funciona como uma rede online, global, que se agrupa anualmente em diferentes cidades para se encontrar, apresentar arte local e trabalhar na agenda do ano seguinte.
O Programa de Interferência Ambiental (PIA) é a linha de artes visuais do Instituto CUCA da UNE . O PIA possui participação de artistas e coletivos de diversos estados brasileiros (BA, CE, ES, MG, RJ, RS, SP?) que trabalham com interferências, priorizando as interferências urbanas. O PIA acredita na importância da priscila1.jpgformação técnico/teórica e discussões pertinentes à atuação do Programa, assim, desenvolve também eventos com oficinas e debates. Com uma forma de atuação bem particular, o PIA, desde 2001, quando surgiu, vem se articulando entre seus integrantes, principalmente via internet. As propostas dos artistas são enviadas via e-mail e executadas por outro integrante do programa. Geralmente é feito o registro de todo o processo da intervenção e as imagens são enviadas ao seu idealizador. Isto, quando o autor do trabalho não pode estar presente. Lembrando que o "ambiental" é relacionado ao nosso ambiente, à ambiência, não somente à ecologia.
:: Coletivo virtual é "a cola" dos retalhos sonoros e visuais. Une dados caóticos da Internet, para transformá-los em arte. Junta as peças do quebra-cabeça, conferindo a cada pedaço, a cada loop, um sentido, um significado. O COLETIVO estende suas ações para a criação, e toma consciência, no momento do ato de apresentação, de que nada que é inventado pertence a uma pessoa, ou uma organização.Tudo que temos hoje em dia é derivado do estudo, esforço e às vezes sorte de toda uma humanidade que passou atrás de nós. Portanto o conhecimento não deve ser retido, deve ser dividido. Porque do conhecimento deriva a criação. Vai ser uma experimentação virtual: André Stangl, aqui em Salvador, e Bete, desde São Paulo.
Envie sua proposta de participação para os próximos eventos. Chamamos artistas, programadores, engenheiros, hackers, videomakers, músicos, blogueiros, dançarinos, etc. que estão fazendo "coisas estranhas com eletricidade" para participar. Envie uma proposta de apresentação com um ou dois parágrafos explicando seu trabalho a ser apresentado. Geralmente são 2 ou 3 apresentações pré-definidas de 20-30 minutos cada e algumas apresentações curtas do público.
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