André Lemos is Associate Professor, Faculty of Communication, Federal University of Bahia, Brazil. PhD in Sociology, Sorbonne (1995), Visiting Scholar University of Alberta and McGill University, Canada (2007-2008). Coordinator of Cybercity Research Group (UFBa/CNPq) and Researcher level 1 at CNPq. Member of Prix Ars Electronica, Wi. Journal of Mobile Media and Canadian Journal of Communication Board. This Carnet is online since March 1st, 2001.
Código de barras para celulares (QR Code) tem aumentado o tráfego nos sites de revistas francesas. É o que mostra o post Mobile Barcodes Driving Magazine Traffic. Um código de barra (QR Code) é usado para levar o usuário diretamente para sites e informações na web. Para ser acessado o usuário deve fazer um download de um programa para o celular (flashcode, por exemplo). Ao ver o código o usuário faz uma foto e o software o leva para informações no ciberespaço.
Já há outras experiências no uso dessas tags em objetos do espaço urbano, criando uma sinergia entre esses dois espaços. Por exemplo, uma camiseta com um QR code pode levar o usuário ao seu site pessoal/blog, em um monumento pode levar às informações históricas, na frente de um teatro, à sua programação e assim por diante. Vejam sobre essas experiências o Semapedia e o SmartPox.
"The French Association of Multimedia Mobiles has said that the use of mobile barcodes in magazines in the past few months was very successful, with 15 to 25 percent of traffic to the websites of magazines Public, Closer, and Voici being generated by the codes. People have to download an application - Flashcode - in order to access the content, and there were about 30,000 downloads of the software in July and August. That seems to indicate that the web sites of the magazines weren't getting a lot of traffic to begin with (although this Editors Weblog is referencing something in French, so it could be refering specifically to the mobile website of the magazines), but either way anything that increase digital readership, and extends the contact of the customer with the magazine, is a good thing. "One of the main priorities now will be to gradually pre-equip mobile devices with the Flashcode software, so that the user doesn't have to download it," said Nicolas Guieysse, from the AFMM."
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